Playing the part of Internet DJ, here’s a sampling of what I’ve been reading the past few days.
1.) Peter Shankman’s post “Never Confuse Being A Nice Guy For Weakness” – there’s a lot of backstory, in my opinion, on why he may have penned this article. In the days preceding this post, Peter’s NYC attorneys fired off a cease & desist letter to a new competitor, as chronicled here. As the recipient of two cease & desist letters, I frowned upon the heavy-handed nature of the request (he wants ownership of the guy’s URL?). I even left a comment on his blog (#62) that admitted that, as much as I love HARO and like Peter’s efforts therein, this litigious baloney couldn’t help but change the way I feel about Peter as a person. Without going into too much detail, Peter contacted me and asked me to reserve judgment until all of the facts came out. I told him that was fair. I have since learned from another source that this new competitor may have used Peter’s image in some of its advertising. I have no confirmation of that – I did not see it myself – but if this is the case, obviously the C&D makes a little more sense.
2.) Ari Herzog’s post “How Flash Mobs Invoke Togetherness” is a short article with four awesome videos showcasing some awesome flashmobbery.
3.) Check out this article outlining the pros and cons of scheduling tweets. I understand the cons here, as I’m a huge believer in being interactive and responsive on Twitter. But for me, the pros outweigh the cons.
4.) Starting a business while you have a day job is a blast! Take it from me! Actually, while it’s financially much more viable than quitting your day job, it’s incredibly more tedious and fraught with peril. This post at A Smart Bear outlines in great detail the steps you might take to protect yourself as you explore your “hobby” outside of company time.
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