Should a business focus on its customers, or the ROI of the strategies it implements and the KPIs their employees are responsible for monitoring and exceeding? I’m sure this is overly simplistic, and perhaps these need not be mutually exclusive, but I gravitate towards the former. An obsessive focus on those you serve often results in delighted customers, positive word of mouth (still the most powerful form of advertising), and bottom line results.
I was reading this short post about Apple, and found a passage that resonated with me and aligned well with my work past.
Focusing on the customer/consumer resolves all the horrid debates people from different departments have, especially when the people around the table have to meet their own individual KPIs, quarterly results, or agendas etc. If not properly managed, these debates often result in compromises in strategy and watered down solutions.
That says it all for me. When departments fight over territory and compromise so it’s a win-win for everyone, that often results in a vanilla solution. Which is totally awesome if your company makes vanilla! Not so good otherwise.
You can’t give away the farm, but taking really good care of your customers should trump the findings of a committee. If I go over and above for a customer and therefore blow a KPI because I spent too much time with said customer, I believe I’m measuring the wrong things. Data is great and more power to you if you want to measure everything, but I’m just not wired that way. Delighting one’s customers is still the most important strategy in my tool kit (yes, way more so than social media).
Compendium of Spammy Blog Comments
My new ChrisReimer.com site is less than two months old, and the deluge of spammy blog comments has already begun in earnest.
I don’t understand spam. You see it, in all of its forms, and you think, “Well, they wouldn’t be doing it if it didn’t work.” I can’t believe that’s true, though. Brute force marketing means you throw everything and the kitchen sink at the wall and see what sticks. But where’s the thought? The strategy?
These oddly worded comments, and the all-important outbound links lurking behind them, are pointless and worthless – a disturbance in the natural order, a horrible waste of time. Someone had to sit down and write these. And for what? Some Google Juice? And the language used… it’s actually a concerted effort vs. the blog comments of the past where you’d just paste a link into the comment field. They’re trying. And this is the result.
All of these comments went into moderation, and none made it to my site.
By the way, I considered the SEO implications of creating one blog post containing all of this spammy jibberish. I guess I just don’t care. Google AutoBot, if you can understand this, the stuff below is not spam with regards to my site, but to a bunch of other sites. Don’t index or care too much about it or whatever. Cool?
HERE WE GO:
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(An insult!)
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