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Feats of Strength in Our Basement

Go girl!

You Know This Sign Was Borne of Some Seriously Unfortunate Instances

Photo

Watching US Open Opening Ceremonies – I’m Loving the On-Court Graphics

The US Open had some seriously cool on-court light graphics as part of the tournament’s opening ceremonies.

My Apperance on St Louis Presents

I recently appeared on “St. Louis Presents” on STL-TV with hosts Rob Desir and Aprille Trupiano to discuss Twitter. These two were a delight to be with, and both were very interested in using Twitter in a more enhanced way.

Thank you Ellen Soule for bringing this opportunity to me!

My appearance begins at the 40:40 mark – click here to be taken directly to that point. I’m done by around 47:45.

Advertising as Seen Through The Eyes of an 8 Year Old

Well, she’s only 8 and she already thinks the advertisers are lying.

Burning Patio Furniture At Steve Hartman’s House

Always having fun at Steve Hartman’s house. You simply can’t go there and not burn something

Romney Gaffe – Wait, Who Gonna Be The Next President?

Almost got it right…

The Wave – My Debate with Mark Reardon of KMOX Radio

 

The tweet you see above yielded this exchange between Mark Reardon of KMOX Radio and I.
 

The Wave

Enjoy this podcast of our debate – click below to listen to my destruction of him.

LISTEN HERE

p.s. Love you Mark.

Can a Tweet in a Time of Peril Get Any Better?

Campbell House Museum

Photo courtesy of Shelley Niemeier

The beloved Campbell House museum in downtown St. Louis, MO was burglarized last evening. Per STLToday.com, thieves threw a concrete block through a 130-year-old glass pane door and stole cash.

Now, please dial back in your memories and consider the various corporate crises you can recall. Think of the fatuously clumsy, corporatey, all-thumbs responses you’ve seen to controversies. Recall the inability to be self-deprecating, the unwillingness to be open and honest about turmoil, the spin doctoring and the damage control. I usually picture a sweaty room filled with panicky executives worrying about their livelihood.

Does this burglary rise to the level of a corporate crisis that demands PR damage control? It does not. But I have to think that Shelley Niemeier and crew were none too happy this morning. How, then, did they manage to have this much fun with this dreadful situation?

I hope that Campbell House expeditiously recovers from this incident, as I have a wedding to perform there in mid-September.

p.s. It is always time for Schlafly.

Honest Mistake? Or Capitalizing on Tragedy and Twitter Trending Topics?

Aurora

Was this just an honest mistake? A plucky young intern that just didn’t know what they were doing? Or was this an attempt to make news, to capitalize on tragedy and the resultant Twitter Trending Topic? You be the judge. I don’t even know what to think anymore.

It’s exceedingly hard to imagine anyone would purposely tweet this on a day like today. (For posterity’s sake, there was a horrible mass shooting in Aurora CO at the premiere of the newest Batman movie).

The tweet embedded, until they delete it:

In an admittedly pointless attempt to keep this sort of thing from ever happening again, spread it around like mad on Twitter, Reddit, Facebook and LinkedIn, and make this company feel shame. And I’d like to hear what you think in the comments below? What was the true intent of the Tweeter here?
 
 
UPDATE – apologetic tweets from Celeb Boutique

Aurora

 

My final take: it appears to have been one big colossal mistake. Their PR is not based in the United States. While this tragedy is likely a worldwide story at this point, it’s entirely possible their social media people had not heard about what happened.

For readily apparent reasons, I advise you to not ride the coattails of a Twitter Trending Topic without understanding why the term or phrase is trending. Things trend for both good and bad reasons. Once click on the trending topic “Aurora” would have shed some light on why it was trending. Sometimes it’s hard not to go 500 miles an hour when using social media. My best advice is to be extremely careful with your brand, even if it takes an extra 60 seconds to do some rudimentary research.

Faith in humanity: at least partially restored. Thoughts and prayers go out to the people of Aurora, CO.