Hi everyone. This is going to be a weird blog post, perhaps too little too late, but I’ll do my best to make it interesting, understandable, and fun.

Today, October 30, 2014, on the 6th anniversary of the birth of Rizzo Tees, I announce its death. Happy 6th birthday, old friend, and I hope you don’t mind being shut down! Today is your official last day.

This is not meant to be dramatic, and at this point, how could it be? To anyone observing, it has been readily apparent for at least two years that the business was no longer getting my attention. I haven’t debuted a new tee design in years. There are probably some steps I should have taken earlier to make something great happen with the business – either ramp it up, or sell it. I got so busy with transitioning to a new career, with trying to learn to be a great ad agency salesman, with trying to write a book, with finding a publisher, with actually writing a book, and now with trying to sell a book … there was no time for Rizzo Tees.

And really no desire either. For the first few years, I loved concepting tee designs, working with amazing tee designers to bring them to life, and I loved debuting the designs. Some sold amazingly well. Some barely sold. I quickly learned what success and failure felt like. But that list of stuff I mentioned in the last paragraph – especially the book – captured my imagination and didn’t let go.

I’ve had several people ask me if I wanted to sell Rizzo Tees. I don’t know … whatchoo got? I sheepishly told several interested parties that I don’t even have time to sell it right now. All of my energy is going into my current job, and my book marketing efforts. I have no cranial capacity to think about selling the business. I don’t feel like dickering over price, and don’t want to be told it’s not worth what I think it is, or whatever.

Anyway, the death of this business is OK with me. Even with a mixed record, I can say I accomplished everything I wanted to with it. I learned so much, met all of you, and left my old CPA career. Knowing that a career change was the goal from day one, I say “Mission Accomplished.” For any of you who have known me since 2007-2008, you know that’s what I wanted to see happen. I even made this video outlining my dream of leaving accounting by July 1, 2011. I beat that date big time, and I’m proud of that.

And now a new mission has begun. This book of mine, Happywork, seems infinitely more important than the tee biz ever did. I know that’s not true, that my feelings are being temporally affected. But yes, let’s just run with it – the message of this book is important to me now, and now is now, so it’s the most important thing going on in my life. I think my message of happiness at work is going to be my number one priority for years to come. We’ll see where life takes me.

To all the people who bought shirts, especially the bacon ones – after all, I was once known as the Baron of Bacon (TY Shelley Niemeier for that moniker) – THANK YOU from the bottom of my heart. It was a joy to make you fun shirts. It was a thrill to see the Epic Meal Time guys and Gary Vaynerchuk wear them in their videos. Mostly, it was just fun making things. There is glory in making stuff (and I draw a direct distinction between this and being a “social media guru”). When I talk to my two young daughters about their future, I tell them to never shy away from making things. Making food (chef), making living spaces (interior designer), making coffee (barista), making art (artist), making clothing (fashion designer), making buildings (architect), or making stories (author). Whatever you do, I tell them, please make something for the world. I’m happy that I did that with Rizzo Tees, and I think the greatest chapter to come will be written by my first and hopefully not last book.

Thank you everyone for being a friend of mine. In 2015 and beyond, let’s make great things happen.

SUPER-AWESOME POSTSCRIPT

This sort of thing makes it fun to be in business. I mean, how cool is this?

@chrisreimer Aww, man!! It was a great run, Chris!! My first Social Media purchase!!

— Brandie McCallum (@lttlewys) October 30, 2014