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RizzoLinks – What I’m Reading In Late October 2011

Playing the role of Internet DJ, here’s a sampling of what I’ve been reading, watching or staring at lately, via some tweets (links below are clickable):

 

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Wow, this guy didn’t just rock “Police Academy.” He rocked Jimmy Page and Robert Plant at the same time!

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[blackbirdpie url=”http://twitter.com/loic/status/127876885001670656″]

Steve Hartman Is The Devil

This proves it! Oh yeah, follow @creativille on Twitter

Steve hartman is Devil

 

Cat Almost Bites The Dust

Do Our Dreams Speak To Us?

Dreams

Do the often-bizarre dreams we have speak to us? Perhaps they do. I often find lessons buried in the dreams I have. Someone help me cull meaning from this dream I had last night.

Basically, similar Biff Tannen in Back To The Future Part II, I brought a book back from the year 2034. It was a sort of financial history book, and it revealed that the Dow Jones would be at 62,000 in the year 2034. I woke up from that dream this morning thinking that a six-fold increase over the next 23 years was pretty awesome, and had a sudden urge to save and invest.

? ? ? ? ?

What Is Our Purpose In Life?

Maybe our purpose is to give

Gary Vaynerchuk at Big Omaha 2010

Yet another awesome @garyvee video. Enjoy!

Top 10 Favorite Things Apartment Tenants Have Said To Me

Back in 2004, my wife and I purchased a 4-family apartment building right across the alley from our house. It has proven to be a wise investment (so far), and I expect we will own the place until we croak. I wasn’t even deterred by a $7,500 plumbing stack replacement. I expect the building to provide retirement income, possibly money for college if I happen to need it, and a nice asset to pass on to my kids. By the time the building is paid off (less than 24 years to go, woo-hoo!), I expect it will be generating at least $3,000 a month in revenue. But based on today’s turbulent times, who knows how much rents will be in 2034?

The difference between investing in rental real estate and the stock market is people. You really don’t have to deal with people when investing in the stock market. Unless you pay a management company (who will skim 10% at least off the top) to manage your building, you will be dealing with people when you own an apartment building. And dealing with people is an art form.

Here are the top 10 things I’ve heard in the 6+ years we’ve owned the building – it’s a sampling of prospective tenants and actual tenants. Note that we run a no smoking, no pets building. NO EXCEPTIONS! (By the way, as a property owner, do not weaken in your principles – if you do not want pets, do not accept them! See below.)

Prospective tenants:
1. (via email) “Hello, I was searching for a new apartment and noticed your ad in craigslist.org. I also noticed that you prefer to not have pets. I was wondering if there was anyway you could bend the rules. I have a small 6 lb., short hair, declawed cat. I am an incredibly neat person and have impeccable credit. If you could bend the rules a little, I would really like to view the apartment.” Hmmm, where did you get “prefer” out of my NO PETS policy?

2. (over the phone) I told a lady I didn’t accept pets. “Sir, would you like to meet my cat?” Tempting, but no.

3. (in person) I showed a nice lady one of the apartments, and after we’re done, she reveals she has a dog. I told her NO PETS. She said, “Here’s the deal. I was just at the vet last week, and he gave me some very sad news. He told me that Scruffles has maybe one or two months to live. He isn’t doing well. I really want to move in to your place, and don’t want to be separated from my dog during his last months.” Yes, this tugs at the heart, but NO PETS.

4. (over the phone) “Would you allow me to run a small telemarketing company out of the apartment?” Please, no.

5. (over the phone) A guy saw the yard sign, and called me while sitting outside the building. This often happens, and since it’s right across the alley, either my wife or I can run across and show the place immediately. It’s a real competitive advantage we have over many of the other building owners. Anyway, I’m talking with the guy, who had a heavy Bosnian accent. I hear at least two small kids in the background, making noise. He’s speaking very slowly, asking alot of bizarre questions. Finally, we get around to business – he wants to see the place, and I tell him I can’t come show him tonight because the unit is currently occupied. The current occupant was graciously allowing me to show the place when he wasn’t around. I told this guy on the phone that I’d have to call him to arrange a good time. He goes, “Oh no, I’m sorry, we’re looking for a place to stay tonight.” Yo, that doesn’t give me much time to run a credit check!

Actual tenants:
6. As I was painting one of the vacant units, I heard a rather loud argument in progress across the hall. It was an engaged couple that I inherited when I bought the place. These people argued about everything. I heard her yell, in a shrieky voice that you cannot imagine, “I HATE YOUUUUU!” This was like two weeks before they were supposed to get married.

7. Same arguing couple – again, when I was painting a vacant unit, I heard them yelling at each other. The phone rang, and the guy said something about his mom calling, and the girl goes, “Well, tell your mom not to call when I’m taking a sh*t.” Classy.

8. Same arguing couple – I went in their place to allow a city inspector to view the place, and their dog left a brown pile of defecation right on the hardwood floors. The inspector grabbed a paper towel and cleaned it up for me! Above and beyond the call of duty!

9. Same arguing couple – “We need to get out of our lease early. My husband has been diagnosed with a brain disorder, a tumor of some sort. We’re going to be moving in with his parents.” These people sucked so bad, I let them go. I wanted them and that mangy dog out of there. Come to find out, they were buying a house and just wanted out of their lease. I had to go move all of their stuff to the basement because they were too lazy to come get it. Then they accused me of scuffing up all their furniture. This included a brown La-Z-Boy recliner that smelled pretty awful. The girl was pre-law (she wasn’t going to make a good attorney, trust me), so she wrote this dreadful legalistic letter that basically was a shot across the bow that I should not come after them for breaking the lease. I wasn’t planning on it, but I did confiscate their entire security deposit!

10. When I was buying the place, I spoke with one of the tenants. She informed me that the current owner of the building, who also owned a famous Italian restaurant right in our neighborhood, was likely in the Mob. And to think I negotiated hard with this guy – for months after that, I was expecting my car to blow up every time I started it.

Needless to say, the building is a gold mine for stories.

Perhaps I Should Try Storify

Storify website

I have never tried Storify. People seem to both love it and use it to great effect. The service best describes itself by saying that it’s used “To make stories using social media.”

I have lived through two recent social media “controversies,” if you can call them that, and both have been “Storified.” The first was a few months ago when I wrote a blog post about an unfortunate tweet made by an Internet marketer. The second was just yesterday when a friend tweeted some dissatisfaction at a restaurant and got an earful back.

As is always the case, in both instances I’m sure there’s more than meets the eye. Each time I tried to offer sound, objective advice, without resorting to name calling or ad hominem attacks (I did use the word “despicable” in that one post.)

Mike and Erica did a great job pulling the unfolding social media sagas together with Storify. I’m thinking I need to give the service a try.

Come On Twitter, You Can’t Get Rid Of This Spam? Try Harder!

Come on guys, something can be done about this. Every one of these accounts is a fake.

Twitter Spammers

Netflix Raised Prices 60%. There’s Your Problem!

Yesterday’s blog post by Reed Hastings, one quietly posted on a Sunday, caused a mighty uproar by… Sunday. In fact, by the end of Monday, the post had almost 5,000 tweets, and 22,000 comments. That’s probably a world record – I’ve never been to a blog post where I was physically unable to read through all the comments!

People cannot believe that he apologized but didn’t give us anything back. People cannot believe that he’s truly splitting the services in two by creating Qwikster (the DVD-by-mail side of the business). People are incredulous!

Perhaps mistakes are being piled on top of mistakes, but remember and understand this – the fact is that no business has ever been able to levy a 60% increase on its loyal customers. Please, find me one.

It does not matter if this move made sense to Netflix’s management. It does not matter if their unsustainable business model forced them to do this. It does not matter that you can slice and dice this by just choosing one service for $7.99 (hey, that’s a 20% savings. Look what we did for you!)

Their loyal customers (SO loyal) did not see this coming, did not deserve this, and are vocally rejecting it. These customers are not a fickle bunch, forever changed by a free/freemium society fueled by free Gmail, Skype, Dropbox, etc. They were brand ambassadors, and a 60% increase (forget that it was only $6) was a big slap in the face. Netflix did not show them the love.

RATHER AWESOME POSTSCRIPT

Look at the lightbox popup window you get on Blockbuster.com today. Ouch!

Blockbuster lightbox popup