Kitteh House Chase
Google Plus Has a Problem
I like Google+. I think they’ve built a nice service, certainly eons ahead of Buzz. But Google+ has a problem. It’s called “173 > 3.” Not enough people are using it. I think competition is healthy (keep Facebook honest), so I sincerely hope G+ gains a stronger usership. Note that I did not say more “users,” which is a metric social platforms often cite. It is irrelevant how many people have signed up for the service. All of those people with Google+ accounts are currently over on Twitter and Facebook. Larry Page recently said Google+ has 90 million users. Have any of you asked the same question I have when using Google+: Where is everybody? (echo, echo…..)
I was talking with Jason Williams at lunch and told him my litmus test for Google+: I want to be able to say something meaningful on Google+ and get some kind of response within 5 minutes. Either a reply comment or a +1 would do. I can get that on Facebook. I can certainly get that on Twitter. I was getting that on Google+ when it debuted, because we were all on Google+ trying it out. Daily social media users are not sufficiently using Google+.
REALLY AWESOME POSTSCRIPT
After completing my blog post, Marc Brooks brought this doozy to my attention (sorry, ignore the repeat of the image above):
@RizzoTees … that’s nothing… how abut 924K > 794 for the VW Star Wars Invite twitter.com/IDisposable/st…
— Marc Brooks (@IDisposable) January 19, 2012
Yes, as of his screen capture, 924,000 people had Facebook liked the VW Star Wars Super Bowl invite, and 794 had +1’ed it. That’s over 116,000% more Facebook likes than +1’s. Google Hangouts are quite amazing, integration of Google+ in search results is neat, but these numbers are surely causing consternation at Google.
REALLY AWESOME POSTSCRIPT 2
This is bad:
Users spent an avg of 3 mins on Google+ in Jan. Compare that to 89 mins on tumblr and Pinterest, 405 on Facebook. on.wsj.com/xcBEQI
— Wall Street Journal (@WSJ) February 28, 2012
RFT 2012 Point+Clique Web Awards Finalists
The Riverfront Times has released their 2012 Point+Clique Web Awards finalists. I am humbled to have been nominated in the category of “Best Use of Twitter to Promote a Personal Brand.”
I am also chuffed that our Save Pratzel’s campaign was nominated for “Best Use of Social Media for a Civic Campaign.” Falk Harrison won a BMA-TAM award for this work, and we’d be thrilled to be honored again.
Congratulations to all the finalists. We are up against some stiff competition. I am hoping and praying that the winners receive supercool circuit board sculptures like last year!
Three of My Favorite Books
And yet I still have not read Hsieh’s book! It’s on my shelf, waiting for me. I suppose I shouldn’t say it’s a favorite of mine then.
Amazon affiliate links to each book:
Delivering Happiness: A Path to Profits, Passion, and Purpose
Thank You For The Shoutout Dean Akande
Benjamin Akande, dean of Webster University’s Walker School of Business and Technology, appeared on 104.9 KMJM‘s Sunday morning show. Near the beginning of this podcast (part 3 of his appearance), he gives me a nice shoutout.
I don’t know what else to say, except thank you Dean Akande! I’m humbled and really appreciate your friendship. Let’s keep trying to do great things for our employers Falk Harrison and Webster University, and for the entire St. Louis area.
A Predictable Morning At The Rizzo Household [ VIDEO ]
Quick-Hitting Industry Jargon Scares Good Clients Away
But it is quite funny. Ever met any smooth talkers like this? RUUUUUUNN!
I need to focus on cloudsource integration with SEO keyword rich trend tracking on the mobile to mobile tablet-based client side with user testing from an analytics perspective. I think I’ll call it GizCrunk Media.
Occupy Wall Street vs. The iPhone 4S
#FirstWorldProblems
[ NOTE: video contains two instances of profanity. Do not watch this video if this will upset you. ]
Simon Sinek: If You Don’t Understand People, You Don’t Understand Business
My God, how true is this? I actually hesitated to post this video, wanting to keep the genius of Sinek to myself. His messages are:
1. If you don’t understand people, you don’t understand business.
2. It’s not how, or what, but why that drives us. Therefore, companies need to discover what is remarkable about their organization and tailor their messaging around that.