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Kitteh Fights 1.7.12

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How Not To Use Social Media To Promote Your Brand

It sucks that I am still able to write a blog post like this in 2012! Here’s some recent social media engagement from Vinos Finos Cafe in Raleigh, NC:

Vinos Finos Cafe

 

After @Nick314 brought this to my attention, we tweeted back and forth a bit about it, including a few others in our conversation. Scott Stratten (@Unmarketing) called it a train wreck and a perfect example of how not to tweet. After this discussion, in which Vinos Finos Cafe was included, and in which we were kind but direct as to how we felt about their inappropriate social media effort, I received this tweet from Vinos:

Vinos Finos Cafe

And you can see I responded. Will it ever end?

 

Rockstars are Easy Like Sunday Morning

 

Easy Like Sunday Morning t-shirt from Rizzo Tees

Find the tee available for sale here

Thanks @ironstef!

 

Kittehs Fight Part 2

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Kittehs Fighting 1.2.12

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Kittehs Battle at the Post

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Rollerman is Insane

Scott Stratten on Business Resolutions

A great video for the end of 2011 and the start of 2012….. and a helluva nice tee! Thank you much Scott for sporting “I hate pants

Learn more about Scott and his Canadian empire at Unmarketing.com.

Thank you @jorge2cr for bringing this video to my attention!

My Presentation on Engagement in Social Media at Get Digital 2

I was pleased to present on the importance of engagement in social media at Get Digital 2, a seminar put on by the folks at Get Digital Seminars. I used the case study of Falk Harrison’s involvement with Pratzel’s Bakery to illustrate the importance of speedy, kind and complete engagement in the world of social media.

Thank you to Gorilla 76 and Evolve (co-owners of Get Digital Seminars) for having me. Special thanks to Derek Mabie for initially reaching out to me. Let’s do it again!

New Falk Harrison Blog Post: The 5 Unforgettables of Our New Social World

Just a quick note here to direct you over to my employer’s blog… I’ve written a post there called “The 5 Unforgettables of Our New Social World.”

The reason for the post: I am constantly asked about my social media following: how it got so big, how I keep up with it, how I come up with things to post about, etc. These are what I call the “what” and “how” questions, and they often lead me to believe that the questioner has not considered the “why” question first. Why do we do what we do, and how can I get you to care? That is a fundamental question that every company must answer.

So instead of instructing you on how often to post, what tools to use, where to post or what to post about (the “what” and “how” questions), I took a step back and considered some key principles to live by. These core principles are what I’m now calling “The 5 Unforgettables.” I believe that understanding these principles and taking them to heart will equip you to answer some of those “what” and “how” questions for yourself.

Let me know what you think.