Today, I’m taking part in a huge new business pitch. It’s a great opportunity for Falk Harrison, and I’m excited to take part in the effort. I told my 8 year old daughter this morning that I had a big day today. She often shares a small piece of advice with me as I drop her off at school, and this morning, she got me prepared for the big pitch:

Be yourself. And don’t tell business lies.

Honey, I’ll try my best.

Social media is not the magic elixir that immediately juices your sales, but with honesty and persistence, it’s worth the time. My daughter teaches me so much, and the lesson for me here is to never make promises you can’t keep. Refusing to tell tall tales about the supposed power and guaranteed results of social media might hurt my sales, but “telling business lies” is just not worth it to me.