Playing the part of Internet DJ, here’s a sampling of what I’ve been reading the past few days.

1.) Peter Shankman’s post “Never Confuse Being A Nice Guy For Weakness” – there’s a lot of backstory, in my opinion, on why he may have penned this article.  In the days preceding this post, Peter’s NYC attorneys fired off a cease & desist letter to a new competitor, as chronicled here.  As the recipient of two cease & desist letters, I frowned upon the heavy-handed nature of the request (he wants ownership of the guy’s URL?).  I even left a comment on his blog (#62) that admitted that, as much as I love HARO and like Peter’s efforts therein, this litigious baloney couldn’t help but change the way I feel about Peter as a person.  Without going into too much detail, Peter contacted me and asked me to reserve judgment until all of the facts came out.  I told him that was fair.  I have since learned from another source that this new competitor may have used Peter’s image in some of its advertising.  I have no confirmation of that – I did not see it myself – but if this is the case, obviously the C&D makes a little more sense.

2.) Ari Herzog’s post “How Flash Mobs Invoke Togetherness” is a short article with four awesome videos showcasing some awesome flashmobbery.

3.) Check out this article outlining the pros and cons of scheduling tweets.  I understand the cons here, as I’m a huge believer in being interactive and responsive on Twitter. But for me, the pros outweigh the cons.

4.) Starting a business while you have a day job is a blast!  Take it from me!  Actually, while it’s financially much more viable than quitting your day job, it’s incredibly more tedious and fraught with peril.  This post at A Smart Bear outlines in great detail the steps you might take to protect yourself as you explore your “hobby” outside of company time.