I’ve been giving thought to the notion that I do too much. I have Rizzo Tees. I speak. I consult. I sometimes give free advice. I volunteer. I work at Falk Harrison. I have clients. Sometimes, I find it hard to describe myself.

So I decided to try to distill it all down into a single sentence. Well, two sentences – one for work, and one for my personal brand. It may be a mistake to have two, but I have personal interests as well as a job. This is my first crack at writing a personal positioning statement:

WORK: I help organizations tell their story both online and off.

PERSONAL BRAND: My mission is to help people see the world from other people’s point of view.

What’s your 10 second elevator speech?