Just a quick note here to direct you over to my employer’s blog… I’ve written a post there called “The 5 Unforgettables of Our New Social World.”

The reason for the post: I am constantly asked about my social media following: how it got so big, how I keep up with it, how I come up with things to post about, etc. These are what I call the “what” and “how” questions, and they often lead me to believe that the questioner has not considered the “why” question first. Why do we do what we do, and how can I get you to care? That is a fundamental question that every company must answer.

So instead of instructing you on how often to post, what tools to use, where to post or what to post about (the “what” and “how” questions), I took a step back and considered some key principles to live by. These core principles are what I’m now calling “The 5 Unforgettables.” I believe that understanding these principles and taking them to heart will equip you to answer some of those “what” and “how” questions for yourself.

Let me know what you think.