Sally Hogshead, author of “Fascinate: Your 7 Triggers to Persuasion and Captivation” (affiliate link), speaks at TedxAtlanta on how to captivate your customers.

I love Sally, and she really drives home the point that, as a business, it doesn’t matter how good you are if no one knows about you. If you have something to sell, you’re going to need to stand out from the crowd.

Favorite part of the video is at 2:00 – “Let’s get it ONNNNN.”

Check out Sally’s website, as well.