Gary’s latest appearance at LeWeb Paris. I love listening to his inspiring talks; I have learned so much from him. Have a watch. (Note: This video has cursing. Don’t watch it if you’re easily offended)
Use Video As Part Of Your Communication Plan
Posted on May 19, 2010 // 1 Comment
Author David Meerman Scott talks (in a video, ironically) about using video to enhance your communication plan. See video below.
The eternal cons to video are “Well, I don’t know how to edit video, and I’m not very good looking, and I don’t have the right clothes to wear, and I can’t afford a camera, and no one will want to hear what I have to say, and who will operate the camera, and….. ” Stop it. That is all wrong!
- Gary Vaynerchuk has proved with Wine Library TV that you don’t need to edit. Just shoot start to finish. Silly mistakes or impromptu interruptions actually make the video better.
- Yes, Gary uses a nice camera, but my $160 Flip HD shoots incredible video. This or a Kodak zi8 are all you need.
- Get a cheap tripod – you will operate the camera.
- None of us are that good looking, so who cares.
- And if you have a well-thought-out position on a topic, we want to hear from you.
Gary Vaynerchuk Talks Twitter on CNBC With Some Fellow Panelists That Are Highly Confused
Posted on April 26, 2010 // 5 Comments
Gary nails it here in the first 30 seconds – real-time search has tremendous value. (video below). Companies need to pay hyper-attention to what people are saying about their brands, and they need to follow up with the proper kind of interaction.
Peter Kafka of All Things Digital says, “You don’t go to Twitter to search for stuff.” I highly disagree! (and I call him “highly confused” in only the nicest way!).
Like Gary says, Twitter can monetize with advertising, just like Google did. Google used to be so very simple, and now it’s so huge and monetized with 100 different services… and people are still flocking to Google. Frankly, like Chris Brogan said here just the other day, people are completely beholden to Skynet, er I mean Google. There has been no mass exodus from Google, and there probably won’t be from Twitter either once they decide to take the monetization plunge.
Contrary to what some of the panelists said, Twitter is a really big deal, and companies that are running in the other direction are making a huge mistake.
Gary Vaynerchuk Has Passion – Do You?
Posted on March 10, 2010 // 2 Comments
Gary Vaynerchuk probably needs no introduction, but here’s a short one anyway: he took his family’s wine business from $4 to $50+ million per year. He then did a 180 and turned himself into a marketing and social media powerhouse. My dad is now buying wine from Gary’s newest wine site Cinderella Wine. If they broke my dad down, that means Gary and his crew are good!
In this now-famous video, he talks about two critical elements to success – patience and passion. You need to have patience to make it big – Gary often talks about the fact that our fathers and grandfathers built real businesses over many years, while we think we’re going to hit it big with six months of blogging. AIN’T GONNA HAPPEN! And it certainly won’t happen without passion – it’s nearly impossible to succeed unless you really love what you do.
As Gary said: “Look at yourself in the mirror and ask yourself, ‘What do I want to do for the rest of my life?’ Do that!”
Another now-famous video that I just had to have as part of the history of my blog – here it is [ Warning: some naughty language ] :
Me and Gary in November 2009 at Robust Wine Bar – this was a great night. Gary left at a reasonable hour – I closed down Robust at 2am – sorry Stanley!
