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Social Media Look Ahead for 2014

Posted on January 14, 2014 // Leave a Comment

What are the social media trends we should be keeping an eye on during the coming year? I recently appeared on Fox 2 TV with Angela Hutti to provide my social media look ahead for 2014. We discussed Google Plus, Snapchat and Twitter. The discussion on Twitter at the end had to be cut short due to the station’s extensive storm coverage (#snOMG2014).

What do you think? Will Google Plus make strides this year? (I don’t think so). Can B2B brands find a use for Snapchat? (no clue, but they’ll try). Will Twitter find its way into more aspects of our daily lives? (yes, it will).

CLICK HERE IF THE EMBEDDED VIDEO ABOVE IS NOT WORKING

p.s. Here’s some more reading on Snapchat, courtesy of the 1/20/14 issue of Forbes.

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Google Plus – Discussing on Fox 2 TV

Posted on May 28, 2012 // Leave a Comment

Google+ is a point of contention among social media nerds (like me). “It’s a ghost town.” “It is NOT a ghost town – if you spent some time using it, you’d figure that out.” “There’s no one there.” “There are 100,000,000 active monthly users.” “I can’t get any engagement there.” “I have deeper, more meaningful discussions on G+.”

In the 3 or so minutes I had, I tried to paint an accurate picture of the current state of Google Plus. What do you think?

BTW, here’s a great Google+ thread (WITH interaction) on my Fox 2 appearance, started by one of G+’s biggest champions, Dano Hart.

Here’s a link to the video on Fox 2’s website, in case the video embedded above doesn’t play.

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Social Media Explained With Donuts

Posted on February 6, 2012 // 3 Comments

Social Media Explained

I know there are various versions of this floating around the web. I like this one because:

1. It involves donuts.
2. It includes newer sites like Pinterest and Instagram
3. The G+ one is funny and unfortunately true (I’m still rooting for you Google+!)

Source: Three Ships Media. I originally received it via a Falk Harrison coworker’s email.

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Google Plus Has a Problem

Posted on January 20, 2012 // 11 Comments

I like Google+. I think they’ve built a nice service, certainly eons ahead of Buzz. But Google+ has a problem. It’s called “173 > 3.” Not enough people are using it. I think competition is healthy (keep Facebook honest), so I sincerely hope G+ gains a stronger usership. Note that I did not say more “users,” which is a metric social platforms often cite. It is irrelevant how many people have signed up for the service. All of those people with Google+ accounts are currently over on Twitter and Facebook. Larry Page recently said Google+ has 90 million users. Have any of you asked the same question I have when using Google+: Where is everybody? (echo, echo…..)

Google Plus

I was talking with Jason Williams at lunch and told him my litmus test for Google+: I want to be able to say something meaningful on Google+ and get some kind of response within 5 minutes. Either a reply comment or a +1 would do. I can get that on Facebook. I can certainly get that on Twitter. I was getting that on Google+ when it debuted, because we were all on Google+ trying it out. Daily social media users are not sufficiently using Google+.

 
REALLY AWESOME POSTSCRIPT
After completing my blog post, Marc Brooks brought this doozy to my attention (sorry, ignore the repeat of the image above):

Yes, as of his screen capture, 924,000 people had Facebook liked the VW Star Wars Super Bowl invite, and 794 had +1’ed it. That’s over 116,000% more Facebook likes than +1’s. Google Hangouts are quite amazing, integration of Google+ in search results is neat, but these numbers are surely causing consternation at Google.

 
REALLY AWESOME POSTSCRIPT 2
This is bad:

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Will Young Generations Use Facebook?

Posted on August 22, 2011 // 10 Comments

I was pleasantly surprised to see record U.S. visitor numbers for Facebook and Twitter for the month of July. Well, I was very happy for Twitter (I tolerate Facebook). I watched with anticipation as the new beast on the block, Google Plus, made it’s exclusive invite-only debut. It took off like a rocket, and engagement was strong. Things have tapered off a bit there, while I’ve seen a renewed interest in Facebook and Twitter. Just my observations as a heavy daily user of the platforms.

My 15 year old neighbor is NOT rooting for Facebook. I asked him whether he uses it or not, and he said, “NO, it’s stupid. I don’t have an account. Facebook is stupid.” When I inquired as to why he felt that way, he said “Because it’s like jail.”

His reasons for making this analogy?

1. You get poked by strange men you don’t know. (I’ve never been to jail, but I’ve heard stories.)

2. You write on people’s walls. (To be fair, I see prisoners in movies writing on their own walls, or scratching messages into their walls with shanks, but I digress).

3. You sit around all day and do nothing.

4. You have a profile picture (AKA a mug shot).

I enjoyed his take on the matter, and then it dawned on me. Will Facebook ever snag him as a user? And how many more young people like him are out there? I’d venture to say if all of his best friends were using Facebook, he would be too. Is there an up-and-coming generation that’s Post-Facebook? And what does that mean for Facebook’s future?

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