Some social media people have an obsession with the numbers – Klout scores, rankings, number of followers, etc. While I have major respect for those services and your scores on them, what are you gaining from your high marks? If it is just the high marks and nothing more, I’m not sure you’re accomplishing anything. And number of followers is not nearly as relevant as your standing in the community, the effectiveness of your charitable efforts, the depth of the friendships you’re creating, and your ability to use your newly-created personal brand to get real stuff done in your personal and work life. How did I get so many followers? Step 1: not caring so much about that.