The grisly details (before they delete the post). Thanks to Scott Stratten for bringing this to our attention.
How Not To Use Social Media To Promote Your Brand
Posted on January 4, 2012 // 14 Comments
It sucks that I am still able to write a blog post like this in 2012! Here’s some recent social media engagement from Vinos Finos Cafe in Raleigh, NC:
After @Nick314 brought this to my attention, we tweeted back and forth a bit about it, including a few others in our conversation. Scott Stratten (@Unmarketing) called it a train wreck and a perfect example of how not to tweet. After this discussion, in which Vinos Finos Cafe was included, and in which we were kind but direct as to how we felt about their inappropriate social media effort, I received this tweet from Vinos:
And you can see I responded. Will it ever end?
Scott Stratten on Business Resolutions
Posted on December 29, 2011 // 2 Comments
A great video for the end of 2011 and the start of 2012….. and a helluva nice tee! Thank you much Scott for sporting “I hate pants”
Learn more about Scott and his Canadian empire at Unmarketing.com.
Thank you @jorge2cr for bringing this video to my attention!
Make Social Media Personal, Not Spammy And Icky
Posted on September 7, 2011 // 7 Comments
May I point out that I love Scotts Turf Builder lawn products? May I also point out that, when you’re doing your all-important “listening” on social media, be sure to get the banana out of your ear. This tweet exchange between Mitch Joel, Scott Stratten, Amber Brooks and Scotts Lawn Care’s social media team is just so wrong.
Amber is referring to Scott Stratten in her tweet but fails to use an apostrophe when she types “Scotts step by step process.” Scotts Turf Builder feels a discussion about lawn care is taking place and jumps in with a toll-free number.
Do better next time!
P.S. Mitch and Scott were tweeting about something rather serious. Please consider buying the book “End Malaria,” where $20 of the $20 purchase price ($25 for paperback) goes to buying malaria nets that save lives.
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Rather awesome postscript – the tweet below came through from Scotts the day after. A worthy response by Scotts – well done
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