Say what you want. Think what you want about this man. Just watch this video. Especially 18:00 to 20:00. It blows the mind.
Sally Hogshead on Standing Out From The Crowd – TedxAtlanta Talk
Sally Hogshead, author of “Fascinate: Your 7 Triggers to Persuasion and Captivation” (affiliate link), speaks at TedxAtlanta on how to captivate your customers.
I love Sally, and she really drives home the point that, as a business, it doesn’t matter how good you are if no one knows about you. If you have something to sell, you’re going to need to stand out from the crowd.
Favorite part of the video is at 2:00 – “Let’s get it ONNNNN.”
Check out Sally’s website, as well.
The Stubbornness To Keep Showing Up
I hope I never run out of creative fuel, because Rizzo Tees would be screwed! Sometimes, tee ideas flow through me like a ghost, or blow me over like a hurricane … so I can relate to what author Elizabeth Gilbert is saying in this TED Talk. And she’s very funny! (I listen more when humor is involved.)
Rizzo Tees has been in operation since October 2008, and I have seen countless other tee companies go either dormant or out of business. If you have the stubbornness to keep showing up, that’s really half the battle. As we speak, we’re in the doldrums of winter. Rizzo World HQ (my basement) is freezing. Sales are slow. Now is the time to dig deep and keep on showing up!