Gary Vaynerchuk tweeted and Facebooked about his first live appearance on Spreecast, a social video platform similar to Ustream. He used to hold Ustream chats and was excited to reconnect with fans. During the live Spreecast, he said that he’s been advising the firm, and this became obvious as he struggled to get the service to work. Spreecast hustled.

When I first jumped on, I couldn’t log in, couldn’t hear Gary, and couldn’t type anything in the chat window. Apparently no one had sound. At 7pm EST, Spreecast called Gary’s mobile to help him work out the problem. With their help, he got it working and almost 200 people joined the get-together.

Gary then brought me on to chat, and we were experiencing echoes. We weren’t sure how to fix it, and Spreecast again called (pic below). After they told him that I needed headphones to make the audio work, he gave me the royal boot. I made a sad face.

Once the technology was worked out, it was a pretty cool platform. It is possible that they would not (be able to) provide the same personal customer service to lesser-known users, but I was nonetheless impressed. Not long after the Spreecast ended, I received an email that said “This Spreecast has been archived and is ready for viewing.” I was then able to not only embed it below, but grab the screenshots you see above (I wasn’t fast enough when we were on live.)

I look forward to holding my own Spreecast sometime soon.