“I don’t understand his world, but I do understand he’s part of mine.”
A Gay NFL Player? Dale Hansen Says We’re Going to Be Fine
What Will You Expend Energy On Today?
Whatever it is, spend your time worrying about important things.
Advertising as Seen Through The Eyes of an 8 Year Old
Well, she’s only 8 and she already thinks the advertisers are lying.
You Are Not THIS Good At Parallel Parking
If you can call this “good…”
Brand Against The Machine – John Morgan’s New Book Redefines Branding
I had the great pleasure of interviewing John Morgan, author of the new book Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (Amazon affiliate link). I got to know John through Twitter, and he was gracious enough to send me a pre-release copy of the book.
As I admit in the video, I am only about halfway through the book (I suck at finding time to read). However, just like Rework (affiliate link again), you can pick this book up and grab awesome nuggets of information without having to wade through 20-page chapters. It’s written in my kind of style: short to-the-point chapters that don’t ramble on.
In this interview, John reveals the road traveled from teenager with confidence issues to author and public speaker, what it took to get a book deal, and why companies need to think of branding in a much different way.
Thank you John for giving me an hour of your Sunday, and for being so open and honest during this interview. I hope this book goes huge for you. Finally, thank you for the advice you gave me. I hope to repeat your great success.
Below is an affiliate link:
Gary Vaynerchuk In a Seminal Performance at the 2011 Inc 500 Conference
And now a YouTube version for those of you on Apple mobile devices
(WARNING: the above video contains lots of foul language. You should not watch this video if such language offends you)
Apologies in advance, but I’m a brown-nosing Vayniac. I’ll get that out in the open right now. However, I have learned a ton from this guy, have watched dozens of his speeches, was sitting in the front row of this presentation, actually got mentioned in the speech between 33:00 and 33:30, and can tell you that this talk was one of his best ever. Watch this presentation.
I speculate that he really brought his A-Game because he was amongst peers. The room was filled with 1,000 (?) of the best entrepreneurs in the world, and that’s who he is. Even though most of the attendees are not doing social well, or not doing it at all, Gary and these folks still share much of the same DNA. They build businesses. I think Gary felt like he was talking to a different crowd here than one he might address at Big Omaha or SXSW, and that this required something different. All I can say is…. watch the whole thing, including the last question he takes during Q&A. He brought the house down!
And Gary, thanks for the hug afterwards.
RATHER AWESOME POSTSCRIPT
Thank you to both Gary Vaynerchuk and Robert Scoble (via Mike Stenger) for rebroadcasting this for me. Needless to say, my blog has seen some traffic in the past few days. By the way, I had a few people say I was lucky to get the attention of these guys. As Harvey Mackay recently said in his Chris Brogan interview, “The harder I work, the luckier I get.” Basically, I do stuff. Lots of stuff. Some of it “hits the big time,” whatever that means. So….. Blog. Post. Comment. Reshare. Listen. Interview. Videotape. Write. Sit in the front row. Do stuff!
Budweiser 9/11 Ad – Well-meaning or Opportunistic?
The ad below aired over 10 years ago, and we’re probably a more cynical and divided nation now than we were then. Just look at the comments on the YouTube video in question.
Here’s the commercial for your viewing pleasure:
Like Neo said in the Matrix, this is a problem of choice. Maybe people don’t choose how to view the world, but rather their experiences shape them. For me, I don’t look at Budweiser’s effort here and see anything untoward. I think it is sometimes possible to choose how to view the world, and I choose glass is half full. Your opinions may vary (so let’s hear ’em below).